Advertising Guidelines

At TournamentBoard, LLC (“TB” or “TournamentBoard”) we believe that ads should enhance the overall user experience. These guidelines are not intended to serve as legal advice and adherence to these guidelines does not necessarily constitute legal compliance. Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.


  • Our Advertising Guidelines consist of advertising content criteria, community standards, and other applicable requirements.

    The Advertising Guidelines, as well as our Privacy Policy, apply to all ads and commercial content (“ads”) served by or appearing on

    Ads must not contain false, misleading, fraudulent, or deceptive claims or content.


  • No data collected, derived or obtained from or in connection with a TB ad may be received or used by an entity not acting on behalf of a TB advertiser.

    Under no circumstance may you use TB advertising data to build or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

    You may use information provided directly to you from users if you provide clear notice to and obtain consent from those users and comply with all applicable laws and industry guidelines.

    You may not directly or indirectly transfer or sell any data to, or use such data in connection with any ad network, ad exchange, data broker, or other party not acting on behalf of an advertiser and the advertiser’s TB advertising campaigns. By indirectly we mean you cannot, for example, transfer information to a third party that purports to transfer the data to an ad network.

Presentation of Ads

  • All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad. Ads may not contain audio or flash that plays automatically without a user's interaction or expands within TB after a user clicks on the ad. Ads may not present products or services in a sexually suggestive manner. Ads may not contain content that exploits political agendas or issues for commercial use.

    Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service.

    You may use information provided directly to you from users if you provide clear notice to and obtain consent from those users and comply with all applicable laws and industry guidelines.

    Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes.


  • Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated. Ads must not offend users and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Also, ads must not contain or promote illegal products or services.

    Ads may not contain or link directly or indirectly to a site that contains spyware/malware downloads or any software that results in an unexpected, deceptive or unfair user experience.

Community Standards

  • Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our community standards, are prohibited and may be removed at TB’s discretion. In all cases, TB manages all ads and reserves the right, in its sole discretion to determine whether particular content is in violation of our community standards.

    Additionally, ads may not constitute, facilitate or promote illegal activity. Also, ads may not insult, attack, harass, bully, threaten, demean or impersonate others.

    Ads may not contain "hate speech," whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, sexual orientation, or gender identity.


  • Ads may not be disrespectful, or portray excessive violence.

Rights of Others

  • Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.