Combines Latin rhythms with cardiovascular exercise to create an aerobic routine that is fun and easy to follow.
In the mid 1990s, Beto Perez forgot his tape of aerobics music for a class he was teaching. He went to his car, listened to music – consisting of non-traditional salsa and merengue music – and improvised a class using this non-traditional aerobics music. After finding initial success in Colombia, he moved to the United States in 2001, where he teamed up with cofounder Alberto Perlman and a childhood friend, COO Alberto Aghion. The trio produced a demo reel, and the concept was discovered and licensed by a company called Fitness Quest to create a direct marketing campaign and a line of home videos. The name "Zumba" has no particular meaning, it was chosen arbitrarily as a brand name.